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Boof proof from seed to scale.
Rows of healthy cannabis plants in a commercial greenhouse

SBJ Consulting · Since 2011

Boof-proof your operation, your product, your brand.

We don't sell theory. Our founder ran living soil and zero pesticides down to six cents a gram on his own P&L — in 2018, before he ever charged anyone for the advice. Fifteen years and more than ten state markets later, that's still how we work: find what's already running, fix what isn't, and leave your team with systems that hold.

We've never met a team that decided to produce hot garbage on purpose. Budgets, talent gaps, process drift and margin-destroying deals do it for them.  Looking for something more professional? →


  • Inflated THC
  • Remediated
  • Blended
  • Seeded
  • Heavy metals
  • No taste
  • No appeal
  • Slim margins

Eight ways a run goes wrong. Most of them pass a state panel. What we measure instead →

The pattern we keep seeing

Some blame the market. Leadership replaces the grower, the genetics, or the equipment — guessing at the problem.

Growers play their own blame game. Budgets, limitations, and compensation gaps push out real talent and breed internal malfunction. And POOF — suddenly your team, your brand, or your product is on the boof crew. Nobody planned it. It just compounds.

Sloppy operations. Deals that destroy margins. Poor inventory accuracy. Management problems, or process ones. We've seen it often enough to recognize the patterns, and we offer solutions that have been field-tested and industry approved.

Soup to nuts means we've been nearly everywhere in this industry, and we're happy to point you in the right direction or rewrite your business plan entirely. If you've got something we've seen, we can handle it. If you've got something new, we want to see it.

Four pillars

Seed to scale, and the places it quietly goes wrong.

01 / OPERATIONS

Living soil wins on the P&L, not just the principle

Crop steering, individualized IPM, soil and nutrient analysis, and lab diagnostics that catch a problem weeks before the room does. Plus the SOPs, dry, cure and inventory pitfalls that quietly eat margin. Your methods stay proprietary.

How we run a room →

02 / PRODUCT

Potency is not a THC number

Total cannabinoids, terpenes, flavonoids and the metabolites barely anyone is measuring yet. Plus the processing that decides whether any of it survives the dry, the cure and the extraction. Chemistry, not a sticker.

What's actually in the jar →

03 / COMPLIANCE

The rules move. Your SOPs shouldn't break

Seed-to-sale vetting and installs, inventory reconciliation that holds up, and reporting built to generate itself. Systems configured to how your team actually works, across more than ten state markets.

Systems that hold →

04 / BRANDS

Make the brand match the jar

Loud or tasteful. Elegant or heavy. Product, messaging and reputation have to line up. The fastest way to become boof is to promise something your production can't repeat.

Make it sell →

Receipts

What this looks like when it works.

These are real figures from Good Weed, the Colorado Springs operation our founder co-founded and ran — living soil, no-till, small batch. Presented at CannaGrow 2019.

$0.06

Production cost per gram

Fully loaded, 2018

$235

Total monthly IPM spend

Beneficials, not pesticides. Zero failed pesticide tests.

$372

Monthly amendment and soil-test cost

Supporting roughly 260 lbs of annual production

6–15

Full cycles run on the same soil

No till, no flush, no salt buildup

+91%

Production growth, 2017 to 2018

+93%

Revenue growth, 2018 to 2019 projection

+112%

Member growth over the same period

15

Years in the industry, starting 2011

Diminishing cost of production is the metric investors actually care about. It's also the one a race to the bottom can never produce.

Selected work

Built from the ground up, in more than one state.

COLORADO SPRINGS, CO

Good Weed

Co-founded and operated. Vertically integrated, no-till, small batch — built to a $0.06 per gram production cost with zero pesticides and no failed pesticide tests. The living-soil system ran 6 to 15 full cycles on the same soil.

NASHVILLE, TN

Grown Proper

Designed Nashville's only no-till vertical cultivation facility. They were among the first THCa producers in the state, paired with e-commerce and a storefront in one of the city's best retail corridors — a playbook other operators are running profitably today.

MINNESOTA

Early-market licensing

Formulation, compliance, and packaging work completed ahead of the Office of Cannabis Management standing up — positioning the operation among Minnesota's very first licensees, which was the stated goal from day one.

Where we've worked

Ten state markets, and counting.

Indoor, outdoor, and greenhouse. Medical and adult-use. Every regulatory regime has its own personality, and we've learned most of them the hard way so you don't have to. Dashed states are markets we're actively pursuing.

  • CO
  • MN
  • MO
  • WI
  • IL
  • TN
  • OK
  • WA
  • OR
  • CA
  • RI
  • MD
  • NY
  • NC
Commercial cannabis greenhouse with rows of plants under natural light
Greenhouse production. Same operator, same standard, different market.

Built, launched, and advised

Good Weed logo
Grown Proper logo
Moonlight Cannabis logo
3TP logo

Good Weed was co-founded and operated by our founder — not a client engagement. The rest are brands we've worked alongside.

Discovery is free

Skip the small talk. Boof-proof your brand.

Every package is completely customized. We start by finding out what's already working, and we don't sell you anything you don't need.