Skip to content

About

SBJ Consulting: nationwide cannabis consulting

"Boof proof from seed to scale." Fifteen years in, we still don't do theory.


Portrait of Tanner Budde, founder of SBJ Consulting
Tanner Budde — Founder & President, SBJ Consulting. Co-Founder & General Manager, Good Weed.

Who we are

SBJ Consulting was founded in 2014, after founder Tanner Budde spent three years training under the direct leadership of the Stanley Brothers of Charlotte's Web. Starting a business fresh off prohibition takes fortitude — you have to be intelligent, courageous, improvisational, and tough. That's the standard we learned on.

We're operators, not just advisors. Tanner co-founded and ran Good Weed in Colorado Springs — a vertically integrated, no-till, small-batch operation that hit a $0.06 per gram production cost while running zero pesticides. When we tell you a system works, it's because we ran it on our own P&L first.

Fifteen years in, we've worked nearly every corner of the industry: production, post-harvest, compliance, inventory, distribution, and brand launches, across more than ten state markets.

How we work

We stay true to what's already strong and refine what's not. The toolkit is intentionally optimized for scale and visibility, so what we build for one market can roll to the next without breaking. Clear checkpoints, measurable outcomes, and documentation that travels with the team.

What drives us

We want great cannabis brands to grow without sacrificing quality. If it's not boof proof — brand, product, operation, or process — we fix it.

Our style

Direct, operator-friendly, and built for scale. Systems that survive real-world use, messaging that's memorable, and playbooks that help teams move faster with fewer surprises.

Speaking

We show our work in public.

Every one of these talks was built on data from operations we actually ran. If you want the underlying numbers, ask — we'll walk you through them.

CannaGrow A Data-Driven Case Study of Living Soil & Craft Cannabis 2019
NCIA Seed to Sale Simplicity and Sustainability in Cannabis 2019
Digital Hollywood Quality In, Quality Out: Asking All of the Right Questions 2019

Markets

Ten states worked. Four more in progress.

  • CO
  • MN
  • MO
  • WI
  • IL
  • TN
  • OK
  • WA
  • OR
  • CA
  • RI
  • MD
  • NY
  • NC

Also worth reading

Sunburn

The blog. Less consulting voice, more operator opinion. Regulation breakdowns, regenerative systems, and the occasional road trip.

Read Sunburn →

Discovery is free

Skip the small talk. Boof-proof your brand.

Every package is completely customized. We start by finding out what's already working, and we don't sell you anything you don't need.